It may sound harsh — but I mean it. Meta Platforms Ireland Limited (Meta) must stop running their business the way they do toward small companies. And if they do not change their behaviour on their own, then we, the community, must take action and hold Meta accountable.
I have been a Meta customer since 2015. For the most part, Meta has provided my company with easy access to customers through platforms such as Facebook and Instagram, as well as through Meta Ads.
Over these ten years, I have experienced two major incidents with Meta.
In 2022, my account was compromised. You can read the full story about how it took Meta more than three months to restore my access, and why I believe Meta lacks the necessary attitude toward business continuity.
On 18 November 2025, my account was suspended. I was given no reason for the suspension — and therefore no way to assess whether Meta’s action was fair or proportionate. Due to a technical error in the Facebook App for Android, I was unable to initiate an appeal. Since Meta provides no alternative redress options, I sent two letters by recorded delivery requesting that Meta initiate an appeal. I have received no response whatsoever.
With my user account suspended, I lost access to my Facebook Pages and Meta Ads accounts, leaving me unable to control ad spending or access any information within these platforms. Despite this, Meta Platforms Limited Ireland has attempted four times to collect credit card payments — without providing tax invoices.
Under the European Digital Markets Act (DMA), Meta Platforms Limited Ireland is designated as a gatekeeper for services such as Facebook and Meta Ads. This means they are required to comply with the DMA’s core objective: preventing gatekeepers from abusing their entrenched positions.
My experience with Meta indicates that they are not compliant with the Digital Markets Act when they suspend accounts used for business purposes, such as Facebook Pages and Meta Ads.
Meta Platforms Ireland Limited does not operate with fair, reasonable, and non-discriminatory (FRAND) practices when:
- no reason is provided for suspensions,
- the appeal system is defective with no alternative methods of redress, and
- written requests for appeals are ignored.
By suspending my account, Meta has deprived me of access to business user data, performance measurement tools, data portability options, and any transparency related to advertising services.
These issues are clear indications of non-compliance with the Digital Market Act.
Meta’s actions make it very difficult to recommend Facebook or Meta Ads to any business. If Meta can — without explanation, without reasonable appeal options, and without proportionality — shut down a marketing channel I have used and built over 10 years, with 130,000 followers and accountable of 27% of the traffic to my sites, then something is deeply wrong.
I want to make this right.
That is why I am launching a campaign to change the business practices of Meta in cases where an business account is suspended.
You can read all about the campaign here.
The ultimate goal is to take this to court and be compensated for the losses incurred. To do that, I need your support — so please consider donating here.
Thanks for reading this far …
Jens Christian Andersen
CEO & Founder
Lieto International